Brand Logo
Brand Characters including Hotcake, Lil Butter, and Joe
Mobile Website
Identity Assets
Brand Mug
Character lockup
Syrup Bottle
Hotcake Illustration
The Original Hotcake House Rebrand
A beloved Portland classic, The Original Hotcake House has been serving up breakfast 24/7 since 1963. This fictional rebrand finally gave OHH a solid brand language, leaning into classic diner aesthetics with playful elements.